APROPOS THE CONCEPT STORE finishes 2020 with the opening of their 6th store on 10th December 2020 in the Bavarian town of Gmund am Tegernsee, approximately 60km outside of Munich. The new store concept which combines contemporary shapes and Bavarian tradition was developed by APROPOS and realised together with the architectural office Unzen. The shop area extends over 420 squaremeters and reflects the well-known APRPOS DANN: a curated selection of high-end fashion for women and men, beauty products and home highlights.
The portfolio includes the SS21 collections of international renowned brands such as Balenciaga, Celine, Christian Louboutin, Zimmermann or Moncler. Klaus Ritzenhöfer and Daniel Riedo say that they have deliberately chosen the new location: “We spend a lot of time in the Tegernsee valley and we have observed an increase in luxury projects over the last couple of year. We see a new and exciting opportunity for us as a concept store.”